Would you like millions of people to know about your business? Are you aware of how Facebook can let you do this? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.
You can quickly expand your viewers on Facebook by holding a competition. Prizes will open the eyes of potential customers out there. Follow through and actually award a prize or you will appear dishonest.
In return for a “Like”, provide an exclusive reward. If someone likes your page it will get you a ton of exposure. You can give away coupons for your product or maybe free samples. You can make it a contest or you can make the gift for all. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Your posts need to be interesting and useful. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. You don’t want to “sell” your customers too often because this will irritate them.
Make a group dedicated to your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You may inform you audience about deals and give them other relevant information. This can be a great way for you to know your customers.
Put resources that are real towards any type of Facebook marketing. Facebook is quite a large site, and using its marketing strategies takes a focused effort. Putting this task on the desk of an overworked employee won’t cut it. Hiring someone may be the best bet.
Personalize your brand so that it is memorable. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Have a little fun, but don’t offend anyone.
Do your best to keep up with all comments made on your page. Both comments posted publicly and those directed to you via email are worth responding to. Your efforts will be rewarded when your users see the personal touches on your page.
Run a contest every now and then to see who can get the most likes for your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. Contests are a great way to attract new followers and win new customers for your products and services.
Your Facebook design should be a little similar to your main website. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. This will quickly aid in brand recognition. Making it different can confuse loyal customers.
As is clear now, Facebook can be a wonderful way for you to market your company. So many people use this site and you need to reach them all. Utilize the advice that has been given to you so that you can not only grow your business but communicate with your customer base in a unique way. Understand that there is no limit to your success.